LEADERSHIP
THE SECRET TO POSITION YOURSELF
WHAT LEADER OF THE SECTOR
7,500
trauma physicians
In Spain there are more than 7,500 doctors specialized in traumatology and orthopedic surgery.
All of them great medical professionals who seek to help their patients with the best treatments available.
But only a few manage to make a name for themselves among patients and among their professional colleagues, positioning themselves as KEY OPINION LEADER (KOL) and being guests of honor at all industry conferences.
KOL
KEY OPINION LEADER
WHAT DIFFERENCES THESE PROFESSIONALS FROM THE OTHERS?
HOW HAVE YOU MANAGED TO POSITION YOURSELF IN THE SUPERMEDICAL LISTS?
INNOVATION
"Innovation is what distinguishes a leader from others"
-Steve Jobs, founder of Apple
Surely you will be surprised to know that the answer is that simple.
Innovation is the key!, the simplest answer is that they have known how to differentiate themselves, they have led their professional development towards innovation.
All the great leaders of the sector, such as Dr. Mikel Sánchez, Dr. Pedro Guillén and Dr. Ramón Cugat, have known how to differentiate themselves, for this they have developed their own techniques, their own protocols or even their own treatments.
Dr. Mikel Sánchez was the first to develop the PRP technique in traumatology, Dr. Pedro Guillén has managed to establish a clinical institution such as the Centro Clinic where he has promoted great therapies such as arthroscopy or chondrocytes, Dr. Ramón Cugat has managed to promote a super specialization within traumatology focused directly on sport. All this has led them to position themselves as leaders in the traumatology sector.
They have made an effort not only to be good doctors, but to go further through the research, differentiation and innovation and in addition, they have been able to demonstrate it to everyone.
DIFFERENTIATION
We want to give you the keys to guide you on your own "metamorphosis", developing research in your usual clinical practice to be able to have control of your treatments and develop innovative protocols that allow you to position yourself in front of the scientific community and with your patients.
That is why, in the next few days, we are going to send you 4 more emails that contain the keys to medical differentiation to position yourself as a leader in the traumatology sector.
